The Instrumental Consumption of Ethnic Culture: Assessing Two Economically Driven Ways of Consuming the Cheongsam in China
Under the contemporary circumstances of symbolic consumption, multiculturalism, and accelerated globalization, ethnic cultures have become more available and more attractive to consumers. A consequence is that the instrumental consumption of ethnic culture becomes much more common. This study’s firs...
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| Format: | Article |
| Language: | English |
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SAGE Publishing
2022-05-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440221097928 |