Electrophysiological evidence for the effects of pain on the different stages of reward evaluation under a purchasing situation

Pain and reward have crucial roles in determining human behaviors. It is still unclear how pain influences different stages of reward processing. This study aimed to assess the physical pain’s impact on reward processing with event-related potential (ERP) method. In the present study, a flash sale g...

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Bibliographic Details
Main Authors: Qingguo Ma, Wenhao Mao, Linfeng Hu
Format: Article
Language:English
Published: Frontiers Media S.A. 2022-09-01
Series:Frontiers in Psychology
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2022.943699/full