Do weak readers in rural India automatically read same language subtitles on Bollywood films? An eye gaze analysis

Do weak readers in rural India automatically read same language subtitles on Bollywood films? An eye gaze analysis

Same Language Subtitling (SLS) of audio-visual content on mainstream TV entertainment to improve mass reading literacy was first conceived and piloted in India. SLS is now being scaled up nationally to ensure that the reading skills of one billion TV viewers, including 600 million weak readers, rema...

Full description

Bibliographic Details
Main Authors: Somnath Arjun, Brij Kothari, Nirav Kumar Shah, Pradipta Biswas
Format: Article
Language:English
Published: Bern Open Publishing 2022-11-01
Series:Journal of Eye Movement Research
Subjects:
Eye tracking
Same Language Subtitle
Eye Movements
Reading
Literacy
Attention
Online Access:https://bop.unibe.ch/JEMR/article/view/8409

Internet

https://bop.unibe.ch/JEMR/article/view/8409

Similar Items