The Dispositional Attribution of Customer Satisfaction through the Juxtaposition of QFD Aand Servqual in Service Industry Design

This study has been carried out to analyze the dispositional source of satisfaction through the juxtaposition of Quality Function Deployment (QFD) and Service Quality (ServQual) in the service industry. ServQual is one of the famous tools to measure the customer satisfaction. The customer satisfacti...

Full description

Bibliographic Details
Main Authors: Mohamed Sahari Khairul Salleh, Hasini Hasril, Megat Hamdan A.M., Syahmi A.Z
Format: Article
Language:English
Published: EDP Sciences 2017-01-01
Series:MATEC Web of Conferences
Online Access:https://doi.org/10.1051/matecconf/201713500034