“Business Model” and “Monetisation”: On the Uses of Buzzwords
This essay explores the function of corporate buzzwords by investigating the early histories of “business model” and “monetisation”. It analyses the terms as examples of managerial argot, and argues that at key moments in the formation of digital capitalism, the terms helped create a field of action...
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| Format: | Article |
| Language: | English |
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Paderborn University: Media Systems and Media Organisation Research Group
2022-08-01
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| Series: | tripleC: Communication, Capitalism & Critique |
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| Online Access: | https://www.triple-c.at/index.php/tripleC/article/view/1352 |