An Empirical Assessment of Success Factors Boosting Zimbabwean Banking Consumer Confidence

An Empirical Assessment of Success Factors Boosting Zimbabwean Banking Consumer Confidence

Consumer confidence is a crucial factor determining a bank's performance. This study examines the key success factors for increasing bank customer confidence in Zimbabwe. Three research objectives were set and explored using a quantitative survey approach with a sample of 426 bank employees and...

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Bibliographic Details
Main Authors: Andrew Mwatetsera, Maxwell Sandada, Tinashe Chuchu, Eugine Tafadzwa Maziriri
Format: Article
Language:English
Published: Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi (PPPM STIE) 2022-03-01
Series:Journal of Economics, Business & Accountancy
Subjects:
consumer confidence
financial services
success factors
zimbabwean banking
Online Access:https://journal.perbanas.ac.id/index.php/jebav/article/view/2575

Internet

https://journal.perbanas.ac.id/index.php/jebav/article/view/2575

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