The Effect of Emotional Benefit of Cute Products on Impulsive Buying Behavior
Marketing efforts of businesses are a process starting from the design of the product to the after-sales experience. Making a difference in the design of the product will help to retain existing customers as well as gaining new customers. Differences to be made in product design and production may c...
| Main Authors: | , , |
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| Format: | Article |
| Language: | deu |
| Published: |
Mustafa Süleyman ÖZCAN
2021-09-01
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| Series: | İtobiad |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/download/article-file/1745026 |