DISAIN PRODUK, PROMOSI SECARA ONLINE, CITRA MEREK DAN IMPLIKASINYA TERHADAP KEPUTUSAN PEMBELIAN

Abstract - This study focused on product design, online promotion, brand image and purchasing decisions. Brand image of an item can be formed through product design and promotion. Through designs that keep up with the times and promotional activities will be taken into consideration by consumers in...

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Bibliographic Details
Main Author: Kosasih Kosasih
Format: Article
Language:Indonesian
Published: Lembaga Layanan Pendidikan Tinggi Wilayah IV 2020-12-01
Series:Jurnal Soshum Insentif
Subjects:
Online Access:https://jurnal.lldikti4.or.id/index.php/jurnalsoshum/article/view/407