Social Media as a Contemporary Communication Tool Between a City and its Users – a Theoretical Approach

Social media have become a standard in contemporary communication. That is especially true for business which jumped at the opportunity to con­nect with current and prospective customers allowing them to integrate with their favourite brands and products even further. This trend, however, seems to b...

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Bibliographic Details
Main Author: Michał Sędkowski
Format: Article
Language:English
Published: Lodz University Press 2019-12-01
Series:International Studies: Interdisciplinary Political and Cultural Journal
Subjects:
Online Access:https://czasopisma.uni.lodz.pl/international/article/view/6985