Personalized Advertising Computational Techniques: A Systematic Literature Review, Findings, and a Design Framework
This work conducts a systematic literature review about the domain of personalized advertisement, and more specifically, about the techniques that are used for this purpose. State-of-the-art publications and techniques are presented in detail, and the relationship of this domain with other related d...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2021-11-01
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| Series: | Information |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2078-2489/12/11/480 |