What drives consumers’ intention towards fairness-oriented products purchasing? An emotion-extended model of theory of planned behaviour
Fairness-oriented products have attracted increased interest in the last few years, particularly within the context of agrifood systems. However, in scholarly literature, limited studies are available where researchers discuss what drives consumers' choices towards fair food. This study investi...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-01-01
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| Series: | Heliyon |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2405844024173161 |