THE ROLE OF BRAND TRUST IN MEDIATING THE CORRELATION BETWEEN THE USE OF CELEBRITY ENDORSERS AND ONLINE CONSUMER PURCHASE INTENTIONS
Since a few years ago, the business development in the food and beverage sector has experienced very significant growth. The restaurant and restaurant industry is still believed to be a form of business that has good prospects, even in times of crisis. However, in the same period many restaurants we...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
iVolga Press
2021-07-01
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| Series: | Russian Journal of Agricultural and Socio-Economic Sciences |
| Subjects: |