The Formation Of Green Buying Strategy On The Scope Of Consumer Decision Making Behavior

As the natural resources are becoming scarce and the concept of environmentalism is on the rise, green buying behavior has increased the attention of many academicians and practitioners as an emerging strategy. In literature, green buying is also titled as environmental consumerism and defined as “p...

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Bibliographic Details
Main Authors: M. Yaman Oztek, Ozgur Cengel
Format: Article
Language:English
Published: Akademik Bilişim Araştırmaları Derneği 2013-04-01
Series:Online Academic Journal of Information Technology
Subjects:
Online Access:https://dergipark.org.tr/tr/pub/ajit-e/issue/54445/740997