The Formation Of Green Buying Strategy On The Scope Of Consumer Decision Making Behavior
As the natural resources are becoming scarce and the concept of environmentalism is on the rise, green buying behavior has increased the attention of many academicians and practitioners as an emerging strategy. In literature, green buying is also titled as environmental consumerism and defined as “p...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Akademik Bilişim Araştırmaları Derneği
2013-04-01
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| Series: | Online Academic Journal of Information Technology |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/pub/ajit-e/issue/54445/740997 |
| _version_ | 1828027333772050432 |
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| author | M. Yaman Oztek Ozgur Cengel |
| author_facet | M. Yaman Oztek Ozgur Cengel |
| author_sort | M. Yaman Oztek |
| collection | DOAJ |
| description | As the natural resources are becoming scarce and the concept of environmentalism is on the rise, green buying behavior has increased the attention of many academicians and practitioners as an emerging strategy. In literature, green buying is also titled as environmental consumerism and defined as “purchasing and consuming products that are benign toward the environment”. Under this approach, such literature also brings along a new terminology called “environmentally conscious behavior”. There is, on the other side, a huge irony behind the advancement of technology in product innovation. Even though, technology oriented goods offer a variety of benefits to consumers, they also create pollution to the environment. Thus, there is a growing number of consumers that seek environment-friendly goods and services. In this globe, the major goal of this study is to understand consumer’s knowledge and perception regarding the consumption of environmental goods. Furthermore, the study also aims to constitute green buying habits, overall attitudes towards environmentalism, and factors that affect the environmental conscious purchases. With the aid of randomly selected respondents, a written survey will be analyzed by multiple regression as a specific goal to measure consumer perception and green buying behavior variables along with demographical factors. |
| first_indexed | 2024-04-10T13:34:10Z |
| format | Article |
| id | doaj.art-096963d4fd5543a0b4ff41eedf1f2a6d |
| institution | Directory Open Access Journal |
| issn | 1309-1581 |
| language | English |
| last_indexed | 2024-04-10T13:34:10Z |
| publishDate | 2013-04-01 |
| publisher | Akademik Bilişim Araştırmaları Derneği |
| record_format | Article |
| series | Online Academic Journal of Information Technology |
| spelling | doaj.art-096963d4fd5543a0b4ff41eedf1f2a6d2023-02-15T16:11:26ZengAkademik Bilişim Araştırmaları DerneğiOnline Academic Journal of Information Technology1309-15812013-04-0141171710.5824/1309-1581.2013.2.001.x2039The Formation Of Green Buying Strategy On The Scope Of Consumer Decision Making BehaviorM. Yaman Oztek0Ozgur Cengel1Galatasaray University, Istanbul, TurkeyIstanbul Commerce University, Istanbul, TurkeyAs the natural resources are becoming scarce and the concept of environmentalism is on the rise, green buying behavior has increased the attention of many academicians and practitioners as an emerging strategy. In literature, green buying is also titled as environmental consumerism and defined as “purchasing and consuming products that are benign toward the environment”. Under this approach, such literature also brings along a new terminology called “environmentally conscious behavior”. There is, on the other side, a huge irony behind the advancement of technology in product innovation. Even though, technology oriented goods offer a variety of benefits to consumers, they also create pollution to the environment. Thus, there is a growing number of consumers that seek environment-friendly goods and services. In this globe, the major goal of this study is to understand consumer’s knowledge and perception regarding the consumption of environmental goods. Furthermore, the study also aims to constitute green buying habits, overall attitudes towards environmentalism, and factors that affect the environmental conscious purchases. With the aid of randomly selected respondents, a written survey will be analyzed by multiple regression as a specific goal to measure consumer perception and green buying behavior variables along with demographical factors.https://dergipark.org.tr/tr/pub/ajit-e/issue/54445/740997green buyingenvironmental consciousnessmultiple regressiongreen buyingenvironmental consciousnessmultiple regression |
| spellingShingle | M. Yaman Oztek Ozgur Cengel The Formation Of Green Buying Strategy On The Scope Of Consumer Decision Making Behavior Online Academic Journal of Information Technology green buying environmental consciousness multiple regression green buying environmental consciousness multiple regression |
| title | The Formation Of Green Buying Strategy On The Scope Of Consumer Decision Making Behavior |
| title_full | The Formation Of Green Buying Strategy On The Scope Of Consumer Decision Making Behavior |
| title_fullStr | The Formation Of Green Buying Strategy On The Scope Of Consumer Decision Making Behavior |
| title_full_unstemmed | The Formation Of Green Buying Strategy On The Scope Of Consumer Decision Making Behavior |
| title_short | The Formation Of Green Buying Strategy On The Scope Of Consumer Decision Making Behavior |
| title_sort | formation of green buying strategy on the scope of consumer decision making behavior |
| topic | green buying environmental consciousness multiple regression green buying environmental consciousness multiple regression |
| url | https://dergipark.org.tr/tr/pub/ajit-e/issue/54445/740997 |
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