Digital Marketing As a Tool For Positioning the Artesanias Armev Company in Digital Media in the Canton Riobamba

Abstract This study was conducted to establish strategies based on a digital marketing plan to position the company ARMEV in the canton Riobamba since only 25% of consumers recognize the company. For this purpose, the company has developed a research with scientific rigor using deductive, systemic,...

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Bibliographic Details
Main Authors: Diego Enrique Hurtado Bermeo, Joshue Alexander Rodríguez Bustos, Luz Cevallos Encalada
Format: Article
Language:Spanish
Published: Knowledge E 2022-06-01
Series:ESPOCH Congresses
Subjects:
Online Access:https://doi.org/10.18502/espoch.v2i2.11406