Ecological marketing and features of its application

The article is devoted to the study of new marketing strategies used in environmental marketing. Environmental issues appear in the press and are on the political agenda in many countries around the world. Society seeks to find a balance between the desire of all consumers to meet their needs and th...

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Bibliographic Details
Main Authors: G. A. Sadikhanova, B. B. Rysbaeva
Format: Article
Language:English
Published: Institute of Economics under the Science Committee of Ministry of Education and Science RK 2020-06-01
Series:Экономика: стратегия и практика
Subjects:
Online Access:https://esp.ieconom.kz/jour/article/view/212