Ecological marketing and features of its application
The article is devoted to the study of new marketing strategies used in environmental marketing. Environmental issues appear in the press and are on the political agenda in many countries around the world. Society seeks to find a balance between the desire of all consumers to meet their needs and th...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Institute of Economics under the Science Committee of Ministry of Education and Science RK
2020-06-01
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| Series: | Экономика: стратегия и практика |
| Subjects: | |
| Online Access: | https://esp.ieconom.kz/jour/article/view/212 |
| _version_ | 1826572419147497472 |
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| author | G. A. Sadikhanova B. B. Rysbaeva |
| author_facet | G. A. Sadikhanova B. B. Rysbaeva |
| author_sort | G. A. Sadikhanova |
| collection | DOAJ |
| description | The article is devoted to the study of new marketing strategies used in environmental marketing. Environmental issues appear in the press and are on the political agenda in many countries around the world. Society seeks to find a balance between the desire of all consumers to meet their needs and the desire to preserve their environment. In recent years, concerns about the impact of the manufacturing sector on the environment have affected not only governments and scientists, but also the public. He played a crucial role in the development of environmental marketing. Environmental marketing allows you to think through and develop the structure of the business survival system in the conditions of total market desire to create an eco-friendly environment. In the study, the authors point out that environmental marketing is one of the tools for creating conditions for sustainable development of society. |
| first_indexed | 2024-04-10T02:46:17Z |
| format | Article |
| id | doaj.art-09854701a52e4cf4b6c56068d81d5dc1 |
| institution | Directory Open Access Journal |
| issn | 1997-9967 2663-550X |
| language | English |
| last_indexed | 2025-03-14T12:26:43Z |
| publishDate | 2020-06-01 |
| publisher | Institute of Economics under the Science Committee of Ministry of Education and Science RK |
| record_format | Article |
| series | Экономика: стратегия и практика |
| spelling | doaj.art-09854701a52e4cf4b6c56068d81d5dc12025-03-02T09:28:14ZengInstitute of Economics under the Science Committee of Ministry of Education and Science RKЭкономика: стратегия и практика1997-99672663-550X2020-06-01152203211209Ecological marketing and features of its applicationG. A. Sadikhanova0B. B. Rysbaeva1Казахский национальный университет им. Аль-ФарабиКазахский национальный университет им. Аль-ФарабиThe article is devoted to the study of new marketing strategies used in environmental marketing. Environmental issues appear in the press and are on the political agenda in many countries around the world. Society seeks to find a balance between the desire of all consumers to meet their needs and the desire to preserve their environment. In recent years, concerns about the impact of the manufacturing sector on the environment have affected not only governments and scientists, but also the public. He played a crucial role in the development of environmental marketing. Environmental marketing allows you to think through and develop the structure of the business survival system in the conditions of total market desire to create an eco-friendly environment. In the study, the authors point out that environmental marketing is one of the tools for creating conditions for sustainable development of society.https://esp.ieconom.kz/jour/article/view/212«жасыл» маркетингenvironmental marketinggreen marketingenvironmental marketing strategiesenvironment |
| spellingShingle | G. A. Sadikhanova B. B. Rysbaeva Ecological marketing and features of its application Экономика: стратегия и практика «жасыл» маркетинг environmental marketing green marketing environmental marketing strategies environment |
| title | Ecological marketing and features of its application |
| title_full | Ecological marketing and features of its application |
| title_fullStr | Ecological marketing and features of its application |
| title_full_unstemmed | Ecological marketing and features of its application |
| title_short | Ecological marketing and features of its application |
| title_sort | ecological marketing and features of its application |
| topic | «жасыл» маркетинг environmental marketing green marketing environmental marketing strategies environment |
| url | https://esp.ieconom.kz/jour/article/view/212 |
| work_keys_str_mv | AT gasadikhanova ecologicalmarketingandfeaturesofitsapplication AT bbrysbaeva ecologicalmarketingandfeaturesofitsapplication |