ATTRACTING AND RETAINING EMPLOYEES AS A RESULT OF EFFECTIVE EMPLOYER BRAND MANAGEMENT

For years, the labor market has been facing the problem of finding suitable employees for vacant positions. Despite a large number of unemployed persons, recruitment and selection is still a problem for companies. Today, companies face challenges in recruiting and retaining a talented workforce. New...

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Bibliographic Details
Main Authors: Tijana Krušković, Biljana Ilić, Slavica Anđelić
Format: Article
Language:English
Published: Center for Quality, Faculty of Engineering, University of Kragujevac, Serbia 2023-12-01
Series:International Journal for Quality Research
Subjects:
Online Access:http://ijqr.net/journal/v17-n4/14.pdf