Framing and visual type: Effect on future Zika vaccine uptake intent

Introduction: The Zika virus is associated with the birth defect microcephaly, and while a vaccine was not available in early- 2017, several were under development. This study’s purpose was to identify effective communication strategies to promote uptake of a new vaccine, particularly among women of...

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Bibliographic Details
Main Authors: Jeanine P.D. Guidry, Kellie E. Carlyle, Jessica G. LaRose, Paul Perrin, Mark Ryan, Marcus Messner, Jay Adams
Format: Article
Language:English
Published: SAGE Publishing 2018-04-01
Series:Journal of Public Health Research
Subjects:
Online Access:http://jphres.org/index.php/jphres/article/view/1162