Solicited PWYW donations on social live streaming services through reciprocal actions between streamers and viewers
A donation model, referred to as social tipping and gift-giving, is a new monetization model in the virtual world that has expanded rapidly during the COVID-19 pandemic. Such donations are not charity but gifts by service recipients (buyers) to support service providers (sellers). In the virtual wor...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2023-12-01
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| Series: | Computers in Human Behavior Reports |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2451958823000726 |