Estimating a University Brand in the New Economic Conditions: Concept, Principles, Technique
This article presents a technique for estimating a university's brand in the new economic conditions. Branding gives a possibility to create tangible, intangible and imagined differences among institutions of higher education based on resource approach in strategic management. The forming of i...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2015-12-01
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| Series: | International Journal of Economics and Financial Issues |
| Online Access: | http://mail.econjournals.com/index.php/ijefi/article/view/1696 |