Perceptions of and barriers to ethical promotion of pharmaceuticals in Pakistan: perspectives of medical representatives and doctors

Perceptions of and barriers to ethical promotion of pharmaceuticals in Pakistan: perspectives of medical representatives and doctors

Abstract Background In Pakistan, drug promotion practices, ethical or unethical, have rarely been in the spotlight. We aimed to assess the perception and barriers of medical representatives (MRs) and doctors (MDs) regarding ethical promotion of pharmaceuticals in Pakistan. Methods A cross sectional...

Full description

Bibliographic Details
Main Authors: Rehan Gul, Hamid Saeed, Zikria Saleem, Fawad Rasool, Furqan Kurshid Hashmi, Muhammad Islam, Imran Imran, Syed Atif Raza, Zeeshan Danish
Format: Article
Language:English
Published: BMC 2021-01-01
Series:BMC Medical Ethics
Subjects:
Pakistan
Sales
Marketing
Ethical
Promotion
Un-ethical
Online Access:https://doi.org/10.1186/s12910-020-00569-0

Internet

https://doi.org/10.1186/s12910-020-00569-0

Similar Items