STRATEGIC MARKETING AND THE SYSTEM OF CREATING CUSTOMER VALUE AT THE TIME OF TRANSITION TO THE KNOWLEDGE ECONOMY

STRATEGIC MARKETING AND THE SYSTEM OF CREATING CUSTOMER VALUE AT THE TIME OF TRANSITION TO THE KNOWLEDGE ECONOMY

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The article deals with the organization’s strategic marketing (SM) influence on the system of creating customer value (CCV) at the time of transition to the knowledge economy. At first the author recognizes limitations of the traditional approach to the SM and proposes the typology of market behavio...

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Bibliographic Details
Main Author: I. Semenov
Format: Article
Language:English
Published: Publishing House of the State University of Management 2019-02-01
Series:Вестник университета
Subjects:
creating customer value (CCV)
industrial economy
knowledge economy
long-linked market model
network market model
strategic marketing (SM)
Online Access:https://guuvest.elpub.ru/jour/article/view/597

Internet

https://guuvest.elpub.ru/jour/article/view/597

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