Playing in the Giant's Field: Strategies for Effectively Competing in the Global Marketplace
This article inversitgates how a smaller, less resource-rich competitor can successfully out-maneuver a stronger opponent.
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| Format: | Article |
| Language: | English |
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Emerald Publishing
1999-03-01
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| Series: | New England Journal of Entrepreneurship |
| Online Access: | https://www.emeraldinsight.com/doi/pdfplus/10.1108/NEJE-02-02-1999-B003 |