Playing in the Giant's Field: Strategies for Effectively Competing in the Global Marketplace
This article inversitgates how a smaller, less resource-rich competitor can successfully out-maneuver a stronger opponent.
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
1999-03-01
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| Series: | New England Journal of Entrepreneurship |
| Online Access: | https://www.emeraldinsight.com/doi/pdfplus/10.1108/NEJE-02-02-1999-B003 |
| _version_ | 1811273951123341312 |
|---|---|
| author | Carolan McLarney |
| author_facet | Carolan McLarney |
| author_sort | Carolan McLarney |
| collection | DOAJ |
| description | This article inversitgates how a smaller, less resource-rich competitor can successfully out-maneuver a stronger opponent. |
| first_indexed | 2024-04-12T23:10:05Z |
| format | Article |
| id | doaj.art-09d1b30c2819470da78f08a7bd198fb2 |
| institution | Directory Open Access Journal |
| issn | 2574-8904 |
| language | English |
| last_indexed | 2024-04-12T23:10:05Z |
| publishDate | 1999-03-01 |
| publisher | Emerald Publishing |
| record_format | Article |
| series | New England Journal of Entrepreneurship |
| spelling | doaj.art-09d1b30c2819470da78f08a7bd198fb22022-12-22T03:12:49ZengEmerald PublishingNew England Journal of Entrepreneurship2574-89041999-03-0122213010.1108/NEJE-02-02-1999-B003Playing in the Giant's Field: Strategies for Effectively Competing in the Global MarketplaceCarolan McLarney0Dalhousie University, CanadaThis article inversitgates how a smaller, less resource-rich competitor can successfully out-maneuver a stronger opponent.https://www.emeraldinsight.com/doi/pdfplus/10.1108/NEJE-02-02-1999-B003 |
| spellingShingle | Carolan McLarney Playing in the Giant's Field: Strategies for Effectively Competing in the Global Marketplace New England Journal of Entrepreneurship |
| title | Playing in the Giant's Field: Strategies for Effectively Competing in the Global Marketplace |
| title_full | Playing in the Giant's Field: Strategies for Effectively Competing in the Global Marketplace |
| title_fullStr | Playing in the Giant's Field: Strategies for Effectively Competing in the Global Marketplace |
| title_full_unstemmed | Playing in the Giant's Field: Strategies for Effectively Competing in the Global Marketplace |
| title_short | Playing in the Giant's Field: Strategies for Effectively Competing in the Global Marketplace |
| title_sort | playing in the giant s field strategies for effectively competing in the global marketplace |
| url | https://www.emeraldinsight.com/doi/pdfplus/10.1108/NEJE-02-02-1999-B003 |
| work_keys_str_mv | AT carolanmclarney playinginthegiantsfieldstrategiesforeffectivelycompetingintheglobalmarketplace |