SPECIFICS AND FUNCTIONS OF MYTH DESIGN IN CONTEMPORARY PR-DISCOURSE
The article deals with the cognitive structure of PR-discourse, which is characterized by its coordinates in the functioning of the process of symbolization and mythologizing that the most representative in the production of image and brand. These phenomena are cultural texts for which the obligator...
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| Format: | Article |
| Language: | English |
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Peoples’ Friendship University of Russia (RUDN University)
2016-12-01
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| Series: | Polylinguality and Transcultural Practices |
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| Online Access: | http://journals.rudn.ru/polylinguality/article/viewFile/14664/13735 |