SPECIFICS AND FUNCTIONS OF MYTH DESIGN IN CONTEMPORARY PR-DISCOURSE
The article deals with the cognitive structure of PR-discourse, which is characterized by its coordinates in the functioning of the process of symbolization and mythologizing that the most representative in the production of image and brand. These phenomena are cultural texts for which the obligator...
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| Format: | Article |
| Language: | English |
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Peoples’ Friendship University of Russia (RUDN University)
2016-12-01
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| Series: | Polylinguality and Transcultural Practices |
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| Online Access: | http://journals.rudn.ru/polylinguality/article/viewFile/14664/13735 |
| _version_ | 1811234714604797952 |
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| author | D A Kaziyeva |
| author_facet | D A Kaziyeva |
| author_sort | D A Kaziyeva |
| collection | DOAJ |
| description | The article deals with the cognitive structure of PR-discourse, which is characterized by its coordinates in the functioning of the process of symbolization and mythologizing that the most representative in the production of image and brand. These phenomena are cultural texts for which the obligatory is the presence of a symbolic language, as well as socio-cultural codes and symbols in general. Symbolization and mythologization take part at all levels of PR-discourse, these tools represent the synergistic nature, because of its symbolic, textual and communicative-dialogical essence. |
| first_indexed | 2024-04-12T11:41:27Z |
| format | Article |
| id | doaj.art-09e3323d2c014659a99f8a17fb0a350d |
| institution | Directory Open Access Journal |
| issn | 2618-897X 2618-8988 |
| language | English |
| last_indexed | 2024-04-12T11:41:27Z |
| publishDate | 2016-12-01 |
| publisher | Peoples’ Friendship University of Russia (RUDN University) |
| record_format | Article |
| series | Polylinguality and Transcultural Practices |
| spelling | doaj.art-09e3323d2c014659a99f8a17fb0a350d2022-12-22T03:34:37ZengPeoples’ Friendship University of Russia (RUDN University)Polylinguality and Transcultural Practices2618-897X2618-89882016-12-0104939814378SPECIFICS AND FUNCTIONS OF MYTH DESIGN IN CONTEMPORARY PR-DISCOURSED A Kaziyeva0«Interregional Distribution Grid Company of Northern Caucasus» Public Joint-Stock CompanyThe article deals with the cognitive structure of PR-discourse, which is characterized by its coordinates in the functioning of the process of symbolization and mythologizing that the most representative in the production of image and brand. These phenomena are cultural texts for which the obligatory is the presence of a symbolic language, as well as socio-cultural codes and symbols in general. Symbolization and mythologization take part at all levels of PR-discourse, these tools represent the synergistic nature, because of its symbolic, textual and communicative-dialogical essence.http://journals.rudn.ru/polylinguality/article/viewFile/14664/13735PR-discoursesymbolizationmythologizingbrandlinguistic cultureimagemedia discourselinguo-cognitive structure |
| spellingShingle | D A Kaziyeva SPECIFICS AND FUNCTIONS OF MYTH DESIGN IN CONTEMPORARY PR-DISCOURSE Polylinguality and Transcultural Practices PR-discourse symbolization mythologizing brand linguistic culture image media discourse linguo-cognitive structure |
| title | SPECIFICS AND FUNCTIONS OF MYTH DESIGN IN CONTEMPORARY PR-DISCOURSE |
| title_full | SPECIFICS AND FUNCTIONS OF MYTH DESIGN IN CONTEMPORARY PR-DISCOURSE |
| title_fullStr | SPECIFICS AND FUNCTIONS OF MYTH DESIGN IN CONTEMPORARY PR-DISCOURSE |
| title_full_unstemmed | SPECIFICS AND FUNCTIONS OF MYTH DESIGN IN CONTEMPORARY PR-DISCOURSE |
| title_short | SPECIFICS AND FUNCTIONS OF MYTH DESIGN IN CONTEMPORARY PR-DISCOURSE |
| title_sort | specifics and functions of myth design in contemporary pr discourse |
| topic | PR-discourse symbolization mythologizing brand linguistic culture image media discourse linguo-cognitive structure |
| url | http://journals.rudn.ru/polylinguality/article/viewFile/14664/13735 |
| work_keys_str_mv | AT dakaziyeva specificsandfunctionsofmythdesignincontemporaryprdiscourse |