Market Segmentation, Customers, and Value Propositions Analysis for Polymer Clay Art Business Start-Up

Polymer clay art is one of the creative businesses that are recently starting to get a lot of attentions. To prepare a startup business in this field, analysis from a lot of aspects is needed. The purpose of this article was to explain the approach of the polymer clay art business startup from the m...

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Bibliographic Details
Main Authors: Desman Hidayat, Apriani Kurnia Suci, Gita Khadijatu Saliha
Format: Article
Language:English
Published: Bina Nusantara University 2016-05-01
Series:Binus Business Review
Subjects:
Online Access:https://journal.binus.ac.id/index.php/BBR/article/view/1488