Market Segmentation, Customers, and Value Propositions Analysis for Polymer Clay Art Business Start-Up
Polymer clay art is one of the creative businesses that are recently starting to get a lot of attentions. To prepare a startup business in this field, analysis from a lot of aspects is needed. The purpose of this article was to explain the approach of the polymer clay art business startup from the m...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Bina Nusantara University
2016-05-01
|
| Series: | Binus Business Review |
| Subjects: | |
| Online Access: | https://journal.binus.ac.id/index.php/BBR/article/view/1488 |
| _version_ | 1797707031354802176 |
|---|---|
| author | Desman Hidayat Apriani Kurnia Suci Gita Khadijatu Saliha |
| author_facet | Desman Hidayat Apriani Kurnia Suci Gita Khadijatu Saliha |
| author_sort | Desman Hidayat |
| collection | DOAJ |
| description | Polymer clay art is one of the creative businesses that are recently starting to get a lot of attentions. To prepare a startup business in this field, analysis from a lot of aspects is needed. The purpose of this article was to explain the approach of the polymer clay art business startup from the market segmentation, customer, and value proposition side of the business. The method was applied by analyzing those steps in details. The analysis started from brainstorming to choose the market matching to business, the customer side, value proposition, and between both aspects. The result of the analysis shows the business focus of the polymer clay art business, where the value propositions are focusing on unique decorations, and several types of customer segments. |
| first_indexed | 2024-03-12T06:00:12Z |
| format | Article |
| id | doaj.art-09e467f6b31d4ac4ad3e933fb0c7c6a1 |
| institution | Directory Open Access Journal |
| issn | 2087-1228 2476-9053 |
| language | English |
| last_indexed | 2024-03-12T06:00:12Z |
| publishDate | 2016-05-01 |
| publisher | Bina Nusantara University |
| record_format | Article |
| series | Binus Business Review |
| spelling | doaj.art-09e467f6b31d4ac4ad3e933fb0c7c6a12023-09-03T04:08:53ZengBina Nusantara UniversityBinus Business Review2087-12282476-90532016-05-0171899310.21512/bbr.v7i1.14881336Market Segmentation, Customers, and Value Propositions Analysis for Polymer Clay Art Business Start-UpDesman Hidayat0Apriani Kurnia Suci1Gita Khadijatu Saliha2Bina Nusantara UniversityBina Nusantara UniversityBina Nusantara UniversityPolymer clay art is one of the creative businesses that are recently starting to get a lot of attentions. To prepare a startup business in this field, analysis from a lot of aspects is needed. The purpose of this article was to explain the approach of the polymer clay art business startup from the market segmentation, customer, and value proposition side of the business. The method was applied by analyzing those steps in details. The analysis started from brainstorming to choose the market matching to business, the customer side, value proposition, and between both aspects. The result of the analysis shows the business focus of the polymer clay art business, where the value propositions are focusing on unique decorations, and several types of customer segments.https://journal.binus.ac.id/index.php/BBR/article/view/1488polymer clay art, market segmentation, customer, value proposition, business start-up |
| spellingShingle | Desman Hidayat Apriani Kurnia Suci Gita Khadijatu Saliha Market Segmentation, Customers, and Value Propositions Analysis for Polymer Clay Art Business Start-Up Binus Business Review polymer clay art, market segmentation, customer, value proposition, business start-up |
| title | Market Segmentation, Customers, and Value Propositions Analysis for Polymer Clay Art Business Start-Up |
| title_full | Market Segmentation, Customers, and Value Propositions Analysis for Polymer Clay Art Business Start-Up |
| title_fullStr | Market Segmentation, Customers, and Value Propositions Analysis for Polymer Clay Art Business Start-Up |
| title_full_unstemmed | Market Segmentation, Customers, and Value Propositions Analysis for Polymer Clay Art Business Start-Up |
| title_short | Market Segmentation, Customers, and Value Propositions Analysis for Polymer Clay Art Business Start-Up |
| title_sort | market segmentation customers and value propositions analysis for polymer clay art business start up |
| topic | polymer clay art, market segmentation, customer, value proposition, business start-up |
| url | https://journal.binus.ac.id/index.php/BBR/article/view/1488 |
| work_keys_str_mv | AT desmanhidayat marketsegmentationcustomersandvaluepropositionsanalysisforpolymerclayartbusinessstartup AT aprianikurniasuci marketsegmentationcustomersandvaluepropositionsanalysisforpolymerclayartbusinessstartup AT gitakhadijatusaliha marketsegmentationcustomersandvaluepropositionsanalysisforpolymerclayartbusinessstartup |