Market Segmentation, Customers, and Value Propositions Analysis for Polymer Clay Art Business Start-Up
Polymer clay art is one of the creative businesses that are recently starting to get a lot of attentions. To prepare a startup business in this field, analysis from a lot of aspects is needed. The purpose of this article was to explain the approach of the polymer clay art business startup from the m...
Main Authors: | Desman Hidayat, Apriani Kurnia Suci, Gita Khadijatu Saliha |
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Format: | Article |
Language: | English |
Published: |
Bina Nusantara University
2016-05-01
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Series: | Binus Business Review |
Subjects: | |
Online Access: | https://journal.binus.ac.id/index.php/BBR/article/view/1488 |
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