Value Creation Challenges in Multichannel Retail Business Models
Purpose: The purpose of the paper is to identify and analyze the challenges of value creation in multichannel retail business models. Design/methodology/approach: With the help of semi-structured interviews with top executives from different retailing environments, this study introduces a model of...
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| Format: | Article |
| Language: | English |
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Aalborg University Open Publishing
2014-08-01
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| Series: | Journal of Business Models |
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| Online Access: | https://journals.aau.dk/index.php/JOBM/article/view/725 |