Exploring a new service prospect: customer’ intention determinants in light of utaut theory

Exploring a new service prospect: customer’ intention determinants in light of utaut theory

AbstractBased on the UTAUT theory, this study aims to determine the determinants of customers’ intention to use Smart Locker service and specify the relationships between these factors forming on the Resource Matching theory and the Perceived Value theory. The authors applied the SEM model to estima...

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Bibliographic Details
Main Authors: Huynh Ngoc Chuong, Vo Tran Phuong Uyen, Nguyen Dang Phuong Ngan, Nguyen Thi Bao Tram, Le Nguyen Bao Tran, Nguyen Thi Thu Ha
Format: Article
Language:English
Published: Taylor & Francis Group 2024-12-01
Series:Cogent Business & Management
Subjects:
Smart locker
intention to use
last-mile delivery
SEM
new service prospect
Social Sciences; Economics, Finance, Business & Industry; Business, Management and Accounting; Marketing; Marketing Management; Brand Management; Entrepreneurship and Small Business Management; Economics
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2023.2291856

Internet

https://www.tandfonline.com/doi/10.1080/23311975.2023.2291856

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