PHD Thesis Abstracts Differences in Market-Oriented Behaviour Levels Across Firm's Domestic and Export Marketing Operations: A Study Of Antecedents And Consequences
Researchers are beginning to recognise that organisations often have different levels of market orientation across different aspects of their operations. Focusing on firms involved in export marketing, this study examines how market-oriented behaviour differs across firms' domestic and export m...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
UUM Press
2020-01-01
|
| Series: | Journal of International Studies |
| Online Access: | https://e-journal.uum.edu.my/index.php/jis/article/view/7867 |