Sensory experience – between the tourist and the marketer
In order to influence the decision making process in tourism, and to keep account with the “tough” competition environment in the current economy, destinations find themselves “fighting” more and more for the attainment of an image as favourable as possible in the mind of the tourist. It is for this...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
General Association of Economists from Romania
2014-12-01
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| Series: | Theoretical and Applied Economics |
| Subjects: | |
| Online Access: |
http://store.ectap.ro/articole/1044.pdf
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