Examining relationship marketing and strategic branding in b2b Greek SMEs: A family business development
Α survey of relationship marketing, branding, and the family business life cycle is conducted to determine the extent to which these variables ensure their path to the next generation. The study examines whether interpersonal relationships apply to family SME businesses and how they adopt relationsh...
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| Format: | Article |
| Language: | English |
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LLC "CPC "Business Perspectives"
2022-09-01
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| Series: | Innovative Marketing |
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| Online Access: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/16934/IM_2022_03_Samanta.pdf |