Taxonomy of the business models of successful pharmaceutical products in Iran with a focus on competitive drugs in the growth phase
Introduction: Today, one of the best tools available for value chain engineering is applying the practical lessons of business models. By analyzing a business model, the processes of development, presentation and receipt of value by a company can be improved. Although many companies operating in dif...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
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Yazd University
2022-01-01
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| Series: | کاوشهای مدیریت بازرگانی |
| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_2625_aba8745c29c50ead71e90644538611f6.pdf |