A Study on the Consumer Perception for Branded Fuels with Special Reference to Xtrapremium Petrol of Indian Oil Corporation Limited in Coimbatore City
Indian Oil’s Xtrapremium Petrol is India’s leading branded petrol boosted with new generation multifunctional additives known as friction busters that prevent deposition in the combustion chamber. Xtrapremium is custom designed to deliver higher mileage, more power, better pick-up, faster acceler...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Srusti Academy of Management
2012-06-01
|
| Series: | Srusti Management Review |
| Subjects: | |
| Online Access: | http://www.srustimanagementreview.ac.in/paperfile/1992110678_A%20Study%20on%20the%20Consumer%20Perception-V.%20Kannan,%20Dr.%20V.%20Chinniah-Vol.%20-%20V%20%20%20Issue%20I%20%20%20Jan%202012.pdf |