Pravljične junakinje v oglasih na Slovenskem<br>Fairy Tale Heroines in Slovene Advertisements</br>
Throughout the decades, folklore has proven to be a valuable resource for advertising. There are many folklore motifs, elements and features that are used in ads to enhance their communication with customers. Fairy tale heroines, like Snow White, Little Red Riding Hood, Sleeping Beauty and Rapunzel...
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| Format: | Article |
| Language: | deu |
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ZRC SAZU, Založba ZRC
2013-10-01
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| Series: | Studia Mythologica Slavica |
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| Online Access: | https://ojs.zrc-sazu.si/sms/article/view/1556 |