STRATEGIES OF SOCIALLY RESPONSIBLE MARKETING OF COMPANIES IN THE SPHERE OF SPORTS

STRATEGIES OF SOCIALLY RESPONSIBLE MARKETING OF COMPANIES IN THE SPHERE OF SPORTS

The main goal of the research is to study and evaluate modern socially responsible marketing strategies of global sports brands for the development of proposals for the domestic sports business. The article examines the role and significance of the social responsibility of business in modern market...

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Bibliographic Details
Main Authors: Marcel Kurt Mainka, Oksana Melnichenko, Artem Tsybrovskyi, Danylo Sidielnikov, Vitalii Nitsenko, Serhii Zakharin
Format: Article
Language:English
Published: FINTECH Alliance LLC 2023-04-01
Series:Фінансово-кредитна діяльність: проблеми теорії та практики
Subjects:
marketing
communications
social responsibility
sports
strategies
Online Access:https://fkd.net.ua/index.php/fkd/article/view/3988

Internet

https://fkd.net.ua/index.php/fkd/article/view/3988

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