Development of gender advertising
In article are considered new trends in the functioning of the female gender advertising. Theorized advertising concept, its code, message, allowing to explain the mechanism of creation and successful promotion of new advertising image of a modern woman. Special attention is paid to the specifics of...
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| Format: | Article |
| Language: | English |
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Peoples’ Friendship University of Russia (RUDN University)
2013-12-01
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| Series: | RUDN Journal of Studies in Literature and Journalism |
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| Online Access: | http://journals.rudn.ru/literary-criticism/article/view/4391 |