Celebrity Cake Branding as the Initiators of Nowadays Cake
The development of business culinary in Bandung city invited Indonesian national celebrities to invest in cake shops. Laudya Cynthia Bella, with her Bandung Makuta, and Ananda Omesh, with his Bandung Kunafe, were the initiators. The research aimed to assimilate the branding methods of Bandung Makuta...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)
2020-01-01
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| Series: | Jurnal Aspikom |
| Subjects: | |
| Online Access: | http://jurnalaspikom.org/index.php/aspikom/article/view/435 |