E-perceptions and Business ‘Mating’: The Communication Effects of the Relative Width of Males’ Faces in Business Portraits

This study investigates the relative impacts of the facial width-to-height ratio (fWHR) on the first impressions business professionals form of business consultants when seeing their photographs on a corporate website or LinkedIn page. By applying conjoint analysis on field experiment data (n = 381)...

Full description

Bibliographic Details
Main Authors: Eveline van Zeeland, Jörg Henseler
Format: Article
Language:English
Published: Frontiers Media S.A. 2021-04-01
Series:Frontiers in Psychology
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2021.605926/full