SOSTAC framework analysis for enhancing digital marketing in Yogyakarta's Art Music Today
This research utilizes a qualitative descriptive methodology, employing the SOSTAC model to analyze Art Music Today (AMT). The study follows six structured steps, starting with a SWOT-based Situation Analysis highlighting AMT's strengths as a unique Yogyakarta entity. Strategic objectives are...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Muhammadiyah Malang
2024-02-01
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| Series: | Journal of Community Service and Empowerment |
| Subjects: | |
| Online Access: | https://ejournal.umm.ac.id/index.php/jcse/article/view/30521 |