Effects of marketing tactics relationship on customer loyalty from the perspective of Irancell customers
The company's goal of creating long-term relationship with its customers is to reach their loyalty. Today for marketers, relationship marketing is more important for satisfying this purpose. Relationship marketing tactics are as marketing executive arms that cause retaining current customers an...
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
University of Isfahan
2013-03-01
|
| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-302-1&slc_lang=en&sid=1 |