Territorial Brand in Regional Development: Interdisciplinary Discussions
Almost half of the world’s countries, including cities, have strategically adopted the territorial brand. This essay proposes an interdisciplinary reflection on the relationship between territorial brands and territorial and regional development theories. It discusses how the brand relates to the te...
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| Format: | Article |
| Language: | English |
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MDPI AG
2023-07-01
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| Series: | Encyclopedia |
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| Online Access: | https://www.mdpi.com/2673-8392/3/3/62 |