Language and Identity in Multimodal Text: Case Study of Thailand’s Bank Pamphlet
With the main objective of presenting a linguistic model for the analysis of identity construction in multimodal texts, particularly in advertising, this article attempts to integrate three theoretical frameworks, namely the types of discourse of the Socio-Discursive Interactionism, Grei...
Main Authors: | , |
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Format: | Article |
Language: | Portuguese |
Published: |
Universidade do Porto
2017-12-01
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Series: | Linguística |
Subjects: | |
Online Access: | http://ojs.letras.up.pt/index.php/EL/article/view/3423/3142 |