Sales policy: arrangement and controlling

The article is devoted to the study of the commodity policy, which directly plays a key role in the management of any company, as well as affects all aspects of its activities. It examines the directions and goals of the product policy, studies its components and principles, as well as methods of ma...

Full description

Bibliographic Details
Main Authors: Fatkullina Alina, Beliaeva Yulia
Format: Article
Language:English
Published: EDP Sciences 2021-01-01
Series:SHS Web of Conferences
Online Access:https://www.shs-conferences.org/articles/shsconf/pdf/2021/31/shsconf_brd2021_02018.pdf