Compete or Avoid? Assessing Brand Competition Strategies with Spatial Colocation Analysis

Compete or Avoid? Assessing Brand Competition Strategies with Spatial Colocation Analysis

Spatial competition considerations are important in hotel location selection. This study proposes and demonstrates a method of colocation network analysis to quantify the potential encroaching effect of spatial inter- and intra-competition between units of business brands that seek expansion. The en...

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Bibliographic Details
Main Authors: Lijuan Su, Andrei Kirilenko, Svetlana Stepchenkova
Format: Article
Language:English
Published: MDPI AG 2024-02-01
Series:Tourism and Hospitality
Subjects:
brand expansion
budget hotels
colocation analysis
encroaching effect
negative externalities
spatial network
Online Access:https://www.mdpi.com/2673-5768/5/1/11

Internet

https://www.mdpi.com/2673-5768/5/1/11

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