Political Microtargeting and Online Privacy: A Theoretical Approach to Understanding Users’ Privacy Behaviors
Social media allow political parties to conduct political behavioral targeting in order to address and persuade specific groups of users and potential voters. This has been criticized: Most social media users do not know about these microtargeting strategies, and the majority of people who are aware...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Cogitatio
2021-11-01
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| Series: | Media and Communication |
| Subjects: | |
| Online Access: | https://www.cogitatiopress.com/mediaandcommunication/article/view/4085 |