What's in a Brand Name? A Note on the Onomastics of Brand Naming
Abstract This note looks at the main strategies used by marketers and manufacturers to name products. It gives an overview of these strategies, starting with the history of brand-naming and ending up with the current practice of using Internet-style strategies for naming products. The idea in brand-...
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| Format: | Article |
| Language: | English |
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University Library System, University of Pittsburgh
2011-09-01
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| Series: | Names |
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| Online Access: | http://ans-names.pitt.edu/ans/article/view/1927 |